Woodlands Commercial Realty - Photo and Video Shoot

March 5, 2012 - For over 30 years Ross Foldetta. CPM, has been involved in all facets of commercial real estate in the greater Woodlands area. Ross is the President of Woodlands Commercial Realty, a firm providing comprehensive commercial real estate services, and part of the Foldetta Group. Their philosophy is simple: "...Provide excellent service and deliver optimum property solutions to all our clients". 

As a personal friend and client of Ross (he helped me with a listing for the epic Creative Co-Op), I can attest to the commitment he and his agents have to listing and leasing/selling a property or finding a suitable home for a company in need of space. So, when Ross asked me to take a look at his site, and help him improve it, my first suggestion was a short corporate video introduction. Ross liked the idea, and what follows are some photos from a series of on-location shoots we did in late February. 

We begin by working on a script that would include shots of retail, office, industrial, multi-family, mixed-use, medical, hospitality and raw land opportunities. Ross has achieved a good deal of his success by listening intently to the goals and objectives of his clients and tenants and translating those needs into reality. Their knowledge and expertise of local markets are truly second to none. 

After several rounds of script revisions, we developed a shot list with a "Mission Impossible" timetable for completion. Our plans including shooting the still photogaphy and video footage at the same time, and luck was with us the day of the shoot. We had great weather, and were able to shoot in mid-afternoon with a minimal amount of distractions.  

All the pre-shoot planning paid off when it was time to put the video together. Ross had a large variety of still photos and video clips to choose from. The video was delivered on time, and within the budget established for the job. We uploaded the finished video to a Woodlands Commercial Realty YouTube channel that we created, as well as their own corporate web site. 

The video has been well received, and WCR wil be tracking the hits to their web site and to the Youtube channel to determine if additional videos will help their marketing efforts. 

Category: Photography,