Epic Teams-Up with Aveda to Take On the World of High Fashion

May 14, 2012 - epic software group teamed up with Aveda Institutes to help their students get a real world photo shoot experience. The mission of AVEDA is to care for the world we live in. This includes the products they make and the ways in which they give back to society. AVEDA strives to set an example for environmental leadership and responsibility – not just in the world of beauty, but around the world.

Aveda’s Spa Director in The Woodlands, Texas is Crystal Cormier. She and Instructor Mylinda Graves helped us set up the shoot. The students were excited to be part of a high energy photo shoot and spent several hours preparing for it. This experience will help the students understand what is involved in a photo shoot, and the work load ahead. This knowledge and experience will also put them in a better position to find a job after graduation. These students now have several great head shots to use in their personal portfolios.

epic Photographer/Designer Joe Mouton arrived at the Aveda Institute at 1:00 to prepare for the shoot. Prior to the first studio session, Joey photographed a number of the ladies primping for the shoot. The shoot consisted of 18 models and the hair, makeup and costumes were prepared by the Aveda Institute students. The models and students had 10 minutes each to get the shots they needed while working with the photographer. We photographed until around 4:30 and came back to the epic studio to do some minor editing on the images. Everything went as planned and everyone was happy with the results.

If you are new to fashion photography, here are some tips that will help you conduct a successful fashion photo shoot. Preparation before the shoot is important. If possible, bring reference photos - they can help you decide on the style, poses, lighting, props, framing, clothing, and color choices. During a photo shoot it is important to keep an upbeat, fun and positive attitude. If time allows, you can brainstorm with the model to get her ideas for the shoot. This will help the models relax and become more spontaneous. The key is to know your equipment so you can direct, encourage and engage the subject - and not worry about things that should be second nature to a pro.

We at epic look forward to future photo shoots with the wonderful students and educators at Aveda.  Click on a thumbnail image to your right to check out some of our favorite photos from the shoot.