Oil Industry Converges on Houston at Annual Offshore Technology Conference
April 28, 2011 - Houston is the place to be, at least if you're in the oil and gas industry. The Offshore Technology Conference sets its' sites on Houston the week of May 2nd. Founded in 1969, the Offshore Technology Conference is the world’s foremost event for the development of offshore resources in the fields of drilling, exploration, production, and environmental protection. The OTC attracts over 60,000 visitors and 2,000 exhibitors each year. One of the exhibitors participating in the 2011 OTC show is Oil States Industries, Inc., and this year we had a chance to help them with a really cool multimedia presentation.
Oil States, Inc. is a leading manufacturer of deepwater production products and subsea pipelines. The company prides itself on providing innovative solutions for industry demands. Mike Lazzari, owner of ProForma BrandCentric Solutions and friend of epic, partnered with us to revitalize the conference presentation and showcase some new products and services for Oil States. Oil States attends more than a dozen conferences a year so staying fresh and innovative with their presentation is very important. Our challenge was to rework the interface for use on new touch screen monitors they purchased just for the show. It turned out to be more difficult then we imagined.
The vision of the project was to offer the user an interactive experience not seen before in previous presentations using a touch interface. This presentation featured: HD videos, general info, PowerPoint presentations, PDF documents, and 3rd party applications. In order to do this, epic software had to "reverse engineer" the previous version and implement a new system of code. This required some intense programming and testing to provide the optimal experience.
We received the previous version of their presentation and realized that many of the videos in it were shot in standard definition. The new monitors were in HD resolution which uses a 16:9 aspect ratio while the previous version was set at a 4:3 aspect ratio. We could not simply "stretch" the videos to fit the screen size without distortion and pixilation occurring. This required the videos to be "upconverted" to nearly 300% their original size while maintaining their quality.
The foresight of Oil States, Proforma BrandCentric and epic software combined, produced a refreshing presentation that all partners can be proud of. Recognizing that industry standards and community expectations are constantly evolving is vital for any company to maintain a positive image.