The Journal of Database Marketing Volume 2 Number 2

This paper describes how major companies are using the power of the computer as a sales tool. The use of Disk-Based Advertisements is described, together with an illustration of the application of an Electronic Catalogue, and the use of Fax-on-Demand for distribution of sales and technical information.

The aim of this paper is to introduce three computer-powered sales tools to database marketers. The author has attempted to explain some of the mysteries surrounding the applications of these emerging technologies.

It should be noted that the following observations are not presented as a scientific approach to the subject, but rather from the viewpoint of a practitioner.