Epic News

For the past quarter century epic has been making news – read all about it here.

Mouse Will Definitely Be Stirring In House

The Woodlands, Texas, December 16, 1994 - Whether it is purchases of hardware and software or buying gifts through catalogs on disk or from online services, this Christmas the mouse will definitely be stirring in the house. Houston firms are getting in on the interactive marketing trend, including one that puts its clients' ads and catalogs on disk and another that has developed a computer brochure. Vic Cherubini, who founded epic software group in The Woodlands to produce electronic catalogs…

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The Journal of Database Marketing Volume 2 Number 2

This paper describes how major companies are using the power of the computer as a sales tool. The use of Disk-Based Advertisements is described, together with an illustration of the application of an Electronic Catalogue, and the use of Fax-on-Demand for distribution of sales and technical information. The aim of this paper is to introduce three computer-powered sales tools to database marketers. The author has attempted to explain some of the mysteries surrounding the applications of these emerging…

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Customers hungry for information get it faster via fax-on-demand

By Anne Feltus - Houston Business Journal Houston, Texas - August 12-18, 1994  - Imagine running an advertisement that promotes a product so well that prospective customers are clamoring for further details. They answer its offer for sales literature. Then they wait - and wait - for the information to arrive. Weeks, if not months, go by before they receive the material. By then, they've lost interest, bought something else or forgotten why they wanted the product in the first place. "We…

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Magazine ads go electronic

Technology Article - Houston Chronicle - Charles Boisseau Houston, Texas - May 3, 1993 - It happens all the time: Readers want more information than is printed in a magazine ad. Trade publications have devised a method to satisfy this demand by inserting little reader response cards, known in the industry as "bingo cards".  Readers circle numbers on the cards corresponding to advertisers from which they want information, and mail in the cards. Then they wait four to six weeks for a…

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Entrepreneur Magazine - Get it on a Disk

Brave New Marketing  - Get it on a Disk! November, 1991 - Vic Cherubini found a strategy for success. He wanted to reach mail order customers without the expense of sending out catalogs. In late 1986, Cherubini was making catalogs for a Texas company that manufactured coatings for oil pipelines. "With oil prices dropping from $28 to $8 a barrel, this was not a great place to be" he says. "We developed some neat new coatings, but had no money to print our catalog." Cherubini's…

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Disk-Based Catalogs for Sales & Technical Information

The Woodlands, Texas - July 1, 1991 - Scientists and others in the technical community are faced with making difficult decisions about the use of many complex materials. Choosing the best product for an application is not always easy. The selection process usually involves the use of printed sales literature, past experience, and the advice of trusted vendors. A new tool is being used by technical people to make optimal material selections. Several manufacturers are supplying their sales and technical…

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Sales & Marketing Management - Calling All Catalogs

Sales & Marketing Management - Calling All Catalogs - December 1990 The Paperless Catalog - By Bristol Voss, Associate Editor As an offshoot of the hi-tech revolution, many catalog producers have lately begun experimenting with things like on-line computer ordering, catalogs on diskette, and videotaped "brochures" that either replace or support existing printed materials. On-line ordering, for example, is a function of the current trend toward "stockless inventories" and "just-in-time"…

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Package Brings Catalogs Alive (HBJ Article)

August 20, 1990 - Houston Business Journal EPIC Software Group put a salesman on a disk. The Woodlands-based company develops electronically produced interactive catalogs, tapping computer intelligence to produce multisensory presentations. "Anything printed can be converted to interactive format on a floppy disk and be used to demonstrate a product or service," explains company founder Vic Cherubini. EPIC focuses on the industrial marketplace, says Cherubini. It's his professional…

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