Epic News

For the past quarter century epic has been making news – read all about it here.

Strictly Houston. Strictly Business

Houston, Texas, November 10, 1995 - With over 100 million computers populating the desktops in homes and offices, savvy marketers are experimenting with a new way to reach sophisticated customers: innovative computer-based presentations. Almost half of the white-collar work-force in the United States uses desktop personal computers. The PC offers rare opportunities for marketing professionals to dazzle their audiences while conveying important information. For those companies with a technical message…

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Is An Electronic Catalog In Your Future?

Houston's Computer Source Newsletter By Vic Cherubini Houston, Texas - November 1995 - Sales and marketing represents the last major business area to be given computer support, yet no other function has such a strong potential to affect a company's bottom line. Although increasing productivity in other areas may result in reduced costs, an increase in productivity in sales can translate into a gain in the gross revenues for a company. Today we are experiencing a revolution in sales &…

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Personal Selling Power Magazine

Revolutionize Your Presentations - by Bob Alexander with Malcolm Fleschner - May/June - 1995 How to use the power of the PC to build exciting creative and effective disk-based sales presentations. By Bob Alexander with Malcolm Fleschner With the popularity of the Internet, productivity software, e-mail and thousands of other PC-based services growing faster than Bill Gates can say "cash or charge?", the desktop is steadily becoming computer-literate America's primary source of a broad…

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Build Exciting, Creative Sales Presentations

Houston, Texas, May 1, 1995 - With the popularity of the Internet, productivity software, e-mail and thousands of other PC-based services are growing faster than Bill Gates can say "cash or charge?" The office is steadily becoming computer-literate. Looking to tap into the more than 100 million PCs currently adorning the nation's homes, offices and schools, savvy sales executives have added interactive floppy disk-based presentations and catalogs to their sales toolbox. According to…

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DBA Houston: Wingo Equipment-Uses Multimedia to Sell

Houston, TX - April 1995 - Multimedia, a red-hot buzzword in computerdom today, gives viewers a visual and aural adrenaline rush like no overhead transparencies or 35mm slides can. Compared to multimedia's communication appeal, standard audiovisuals seem like an idle Edsel next to a roaring Ferrari. By using multimedia early and in the right applications, small companies can gain a competitive edge and operate more efficiently. Multimedia has the raw power to truly level the playing field. It…

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Mouse Will Definitely Be Stirring In House

The Woodlands, Texas, December 16, 1994 - Whether it is purchases of hardware and software or buying gifts through catalogs on disk or from online services, this Christmas the mouse will definitely be stirring in the house. Houston firms are getting in on the interactive marketing trend, including one that puts its clients' ads and catalogs on disk and another that has developed a computer brochure. Vic Cherubini, who founded epic software group in The Woodlands to produce electronic catalogs…

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The Journal of Database Marketing Volume 2 Number 2

This paper describes how major companies are using the power of the computer as a sales tool. The use of Disk-Based Advertisements is described, together with an illustration of the application of an Electronic Catalogue, and the use of Fax-on-Demand for distribution of sales and technical information. The aim of this paper is to introduce three computer-powered sales tools to database marketers. The author has attempted to explain some of the mysteries surrounding the applications of these emerging…

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Customers hungry for information get it faster via fax-on-demand

By Anne Feltus - Houston Business Journal Houston, Texas - August 12-18, 1994  - Imagine running an advertisement that promotes a product so well that prospective customers are clamoring for further details. They answer its offer for sales literature. Then they wait - and wait - for the information to arrive. Weeks, if not months, go by before they receive the material. By then, they've lost interest, bought something else or forgotten why they wanted the product in the first place. "We…

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