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Using the Power of the Computer to Sell

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This paper describes how major companies are using the power of the computer as a sales tool. The use of Disk-Based Advertisements is described, together with an illustration of the application of an Electronic Catalogue, and the use of Fax-on-Demand for distribution of sales and technical information.

The aim of this paper is to introduce three computer-powered sales tools to database marketers. The author has attempted to explain some of the mysteries surrounding the applications of these emerging technologies.

It should be noted that the following observations are not presented as a scientific approach to the subject, but rather from the viewpoint of a practitioner.


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About the epic software group, inc.

The epic software group is a multimedia production company located in The Woodlands, (Houston) Texas. Founded in 1990, the company operates from a state-of-the-art production facility filled with an incredible team of Artists, Animators and Programmers. epic has the experience, knowledge and creativity to tell your story or showcase your products and services using all of the latest interactive technologies.

Vic Cherubini, the president of epic says: Our mission is straightforward: epic creates awesome web sites, 3D animations, multimedia presentations, video productions and commercial photography all at affordable prices. We get the job done on time, on budget and try our best to delight every one of our clients with work we can all be proud of.

If you have a big idea or just need some help communicating a simple concept, give us a call - we're great at creating intuitive and engaging experiences with measurable results.


For Additional Information Please Contact:

Vic Cherubini, President
epic software group, inc.
701 Sawdust Rd.
The Woodlands, TX 77380

Phone: (281) 363-3742
Fax: (281) 419-4509
E-mail: epic@epicsoftware.com
Web: epicsoftware.com

Published August 14, 1994
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