Founded in 1937, The RectorSeal Corporation is a leading manufacturer of chemical specialty sealants and other related products designed for professional tradesmen. These products are distributed exclusively through an extensive wholesale distribution network serving the plumbing, industrial, HVAC-Refrigeration, construction, electrical, and hardware markets.
The company sells over 170 different products including thread sealants, firestopping sealants, plastic pipe cements, anti-seize compounds, fluxes, lubricants, chemical cleaners, duct sealants, leak locators and other specialized products.
Most of these products were developed by RectorSeal, but some were added to the line through a number of company acquisitions. The challenge here was to integrate these products under one corporate umbrella and unify the brand. Each product carries with it, sales and technical information, Material Product Data Sheets (MSDS), installation guidelines, building specifications, and some have videos and multimedia presentations.
Developing a web site that could be easily updated and administered by RectorSeal and hosting it externally were the primary goals at the outset of the project.