Product demos can quickly and concisely show a product being used for its intended purpose. Unlike a printed brochure or sales sheet, a multimedia product demo takes the viewer by the hand and leads them through the installation process often in a real world setting. Video lends credibility to the demo, while 2D and 3D animation, motion graphics, voice narration and music provide additional clues on the optimal way to use the product at hand.
The popularity of YouTube along with hundreds of other sites that feature video, 2D and 3D animation as their primary communications method are poised to increase dramatically in the future. You can lead or follow, but their is no doubt that your web site will need high quality product demos that allow your customers and prospects to see just what makes your product different from the competition.