Hughes Christensen is a division of the Baker Hughes Company, a large oil field services company in Houston, Texas. Hughes Christensen introduced the two-cone drill bit in 1909 followed twenty-four years later by the first Tricone™ (three-cone drill bit) which has been enhanced over the years but remains the industry standard. The company also produces PDC (diamond) bits and has invested more in R& D, received more patents, and has had more drill bit firsts than any other manufacturer. Their technology allows bits to drill faster, stay in longer, and lowers the cost-per-foot drilled.
In 2007 the company developed a new technology designed to increase the life of a drill bit. Max Lifetm is a patent-pending technology with weld pads in between the heel teeth instead of tungsten carbide inserts. This innovation prevents cuttings from wearing into the cone steel. The company had developed a PowerPoint presentation to demonstrate the key features and benefits of Max Life, but after viewing it, they felt that the presentation would be more effective if it were an animated video. Hughes Christensen contacted epic to help them showcase Fast Max.