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Case History: Multimedia Marketing Meets Customers' Needs

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The personal computer can bring volumes of information to your customers easier, quicker and more economically than traditional media. But before direct marketers can tap into the awesome power of the computer, they must first answer two key questions:
  • What kind of information do our customers and prospects need so they can make a buying decision (i.e. the content)?
  • How should we deliver the information to them (i.e. CD-ROM, diskette, the Internet)?
Perhaps the best way to understand the issues involved in answering these questions is to look at the following case study. Since the computer is a marketing tool no longer available only to Fortune 500 companies, it illustrates the process at a smaller company.

Click here to read the entire article.

About the epic software group, inc.

The epic software group is a multimedia production company located in The Woodlands, (Houston) Texas. Founded in 1990, the company operates from a state-of-the-art production facility filled with an incredible team of Artists, Animators and Programmers. epic has the experience, knowledge and creativity to tell your story or showcase your products and services using all of the latest interactive technologies.

Vic Cherubini, the president of epic says: Our mission is straightforward: epic creates awesome web sites, 3D animations, multimedia presentations, video productions and commercial photography all at affordable prices. We get the job done on time, on budget and try our best to delight every one of our clients with work we can all be proud of.

If you have a big idea or just need some help communicating a simple concept, give us a call - we're great at creating intuitive and engaging experiences with measurable results.

For Additional Information Please Contact:

Vic Cherubini, President
epic software group, inc.
701 Sawdust Rd.
The Woodlands, TX 77380

Phone: (281) 363-3742
Fax: (281) 419-4509
E-mail: epic@epicsoftware.com
Web: epicsoftware.com

Published February 01, 1996
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