October 14, 2011 - Imagine a private high school trying to raise over 7 million dollars for a new sports complex in today's economy. Talk about a challenge! How do you helps sponsors, alumni, families and friends understand your vision for converting a run down YMCA facility into a state-of-the-art athletic facility? This is the task given to Silver Rock Productions for their client Westbury Christian, a private school in southwest Houston. Silver Rock was charged with creating a video for a capital campaign gala with Bobby Bowden, the famous coach of University of Florida, would MC. This would have to be one emotional video to get the financial support they needed to buy and rebuild the old Y.
Silver Rock asked epic to meet with Westbury Christian to determine if it would be possible to create a 3D animated fly through of the YMCA with all the specific detail they had in mind. The head coach and Headmaster at the school had been thinking about their new facility for some time, and they had just about every part of it figured out. But at this point it was all in their heads - the only source material we had to work with was a small 2D graphic created for a post card the school used to promote the event. To make it even more interesting the gala was scheduled just five weeks from our first meeting. They did pledge to help us with the visualization every step of the way, and that made all the difference in the world. Here is how we did it.
We began with a meeting at Westbury Christian School just a couple of days after our initial meeting. I was told this was a unique school, and special in many ways. Five minutes after being there, I could understand why. Westbury Christian is a college preparatory Christian school for ages 3 to 12th grade. The learning experience at WCS is enhanced with an environment nurtured by Christian principles. Bible is taught every day and chapel is an integral part of school life. All academic classes, social and athletic activities, as well as spontaneous events, are conducted with Christian perspectives in mind. The students all wear uniforms and respect is part of the culture.
Posted by on October 14, 2011
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